Tips for Promoting Your ACO’s Performance Results to
Internal and External Audiences

You worked hard to make your ACO successful.  Here are some easy ways to spread the news:

Internal Audiences

  • Email your ACO’s clinicians and community partners to let them know about the good news. (This is a good opportunity to let them know how shared savings payments will be used, maybe by investing in the ACO or shared with clinicians.)
  • Include a brief article about your ACO’s performance in your organization’s newsletter.
  • Celebrate your ACO’s performance at a staff meeting.

External Audiences

  • Issue a short news release —NAACOS provides this template. CMS requires that any public statements regarding results be complete, accurate, and not misleading. 
  • If you’re unsure how to reach local news outlets, most have a tip line or email address. Don’t forget to include smaller, community newspapers, business journals, and websites.
  • Consider writing a brief commentary article for your local newspaper or business journal explaining how your ACO is working to improve the quality of care and keep care affordable.
  • Highlight how you reinvest savings to benefit patients, community, and physician payment.
  • Share with your communities patient stories, how incentives are used, and what you can do under value-based care that you couldn’t under fee-for-service.
  • Post a message about your ACO’s performance on your organization’s LinkedIn, Facebook, Twitter, or other social media pages.
  • Share performance results on your personal social media feeds, including LinkedIn, and encourage your employees and ACO clinicians to do the same.
  • Share any media cites with NAACOS so we can post on our Member News page and share via social media.
  • Email your external network of contacts.
  • Consider mentioning the performance results in any regular planned patient communications, such as a newsletter.
  • Include your ACO’s quality results in your communications. That’s an important part of ACO’s work.
  • Update your website career page and job listings to mention the results.